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Isamaya Ffrench said on Instagram that she is no longer associated with Isamaya Beauty and has not been for some time. The brand’s ownership, the timing and circumstances of her departure, and its future have not been confirmed publicly.
Make-up artist Isamaya Ffrench says she is no longer associated with Isamaya Beauty, the cosmetics brand she founded. In an Instagram reply on October 9, she said she had not been connected with the company “for some time”; a separate statement posted four days later said she plans to address the situation publicly in due course.
Ffrench’s October 9 reply came after an Instagram user complained that an order from the brand had been lost and that they had received no response from customer service. Ffrench wrote: “I am so so sorry to hear this – it is unacceptable.” She added that she was no longer associated with the company. Her reply establishes her account of her relationship to the business, but does not explain when or why that relationship ended.
On October 13, Ffrench posted a further message to her Instagram story thanking people for their support during what she described as “an incredibly difficult and emotional time.” She said she believed it was important to address the situation in her own words, but added that she intended to do so “in due course.” She did not give further details in the message.
Cosmetics Business reported that Ffrench’s departure took place in 2025, citing a report by The Business of Beauty. Cosmetics Business said it had not received official comment from either Ffrench or Isamaya Beauty. The departure date and circumstances therefore have not been confirmed in a direct public statement from the brand.
What Ffrench’s Departure Means for the Brand
The news separates the public identity of Isamaya Beauty from the artist whose name and creative profile helped establish it. For shoppers, the immediate practical concern may be whether the company continues to fulfil orders and respond to service requests. Ffrench’s apology to a customer and her statement that she is no longer associated with the company do not, by themselves, establish the scale of any service problems or indicate who is responsible for resolving them.
The change may also affect how customers interpret the brand’s creative direction and future products. Ffrench has worked on fashion campaigns and with prominent figures including Rihanna and Kendall Jenner, according to the source report. Her departure could matter to customers who followed the business because of her work, but there is no confirmed information about changes to the product range, management, or strategy.
Online discussion has included speculation that the brand could close. That remains speculation: reduced social-media activity and lower prices on the brand’s direct-to-consumer website, as described by Cosmetics Business, are not confirmation of a shutdown. Readers should distinguish those observations and customer complaints from an official decision about the company’s future.
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How Isamaya Beauty Began
Ffrench launched the cosmetics brand in 2022 in partnership with Italian beauty incubator Flash Beauty Holdings, according to Cosmetics Business. The company took its name from its founder, linking its public identity to her reputation as a make-up artist. The report describes her as a prominent British artist whose work includes high-fashion editorial campaigns.
The latest development follows customer complaints posted under the brand’s social-media content. Cosmetics Business reported that the brand’s Instagram account had been inactive for 12 weeks at the time of its coverage, and cited comments from users who said they had not received replies about orders. Those accounts are complaints from individual customers, not a verified measure of the company’s overall customer-service performance.
The report also noted price reductions on the brand’s own sales website. These details have prompted questions online about the business, but they do not establish that Isamaya Beauty is closing or explain how its commercial relationship with Ffrench changed.
““I am afraid I am not associated with the company anymore and have not been for some time.””
— Isamaya Ffrench, replying to an Instagram user on October 9
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Departure Details Remain Undisclosed
The timing and reasons for Ffrench’s departure have not been set out in her statements. The 2025 date comes from The Business of Beauty report as cited by Cosmetics Business; neither the artist nor the company has publicly confirmed that timeline in the material available.
It is also unclear who currently owns or leads the business, whether Ffrench retains any financial or other connection, and whether the brand plans to continue operating. The social-media inactivity, reported price cuts and customer complaints have not been accompanied by a public announcement that the company is closing. Cosmetics Business said it had not received official comment from the brand or Ffrench.
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A Fuller Statement May Follow
Ffrench said she intends to speak publicly about the situation in due course, but gave no date or details about what she plans to address. Until she does, the reasons for her departure and the timeline remain open questions.
Any clarity on Isamaya Beauty’s operations will need to come from the company or its current representatives. A direct statement could address whether the brand will continue selling products, how it is handling customer enquiries, and what role, if any, Ffrench retains. No such announcement is confirmed in the available reporting.
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Key Questions
Is Isamaya Ffrench still associated with Isamaya Beauty?
Ffrench said on Instagram on October 9 that she is no longer associated with the company and has not been for some time.
When did Ffrench leave the brand?
Cosmetics Business cited a report by The Business of Beauty saying she departed in 2025. The exact date has not been confirmed directly by Ffrench or the brand in the source material.
Is Isamaya Beauty closing?
There is no confirmed announcement that the company is closing. Online speculation, reported website price reductions and customer complaints do not establish that a shutdown is planned.
Has Ffrench explained why she left?
No. She said she intends to address the situation publicly in her own words in due course, but her October messages did not give a reason for her departure.
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