TL;DR
Get beauty and skincare favorites delivered free with Prime
- Fast, free delivery on millions of items
- Prime Video, Amazon Music and more included
- Member-only deals all year
Newly established health and beauty platform Tresalis has acquired majority ownership of Vyrao, the fragrance and wellbeing brand founded by Yasmin Sewell. Sewell and existing investors will retain minority stakes, and she will continue to lead Vyrao’s creative and strategic direction as Chief Brand Officer. Financial terms and plans for the business have not been disclosed.
Tresalis has acquired majority ownership of Vyrao, the neuroscience-led fragrance and wellbeing brand founded by Yasmin Sewell, and appointed her Chief Brand Officer. Sewell and existing investors will retain minority equity, giving the newly established health and beauty platform control of its first acquired brand while keeping its founder involved in creative and strategic leadership.
Vyrao’s range includes perfumes and home fragrance, with the brand positioning fragrance as part of a wellbeing-focused offering. The acquisition transfers majority ownership to Tresalis. The source report did not disclose the sale price, the size of the stake, or other financial terms.
Sewell will remain with Vyrao as its founder, Chief Brand Officer and shareholder. She is set to continue leading the brand’s creative and strategic direction. Existing investors, including early-stage venture capital platform Elevate Beauty and beauty-focused private equity firm Manzanita Capital, will also retain minority equity interests.
Tresalis is described as an owner-operated platform for consumer health, wellness and beauty brands, with a focus on science and efficacy. Its founding team is anchored by Munich-based family office ATHOS and entrepreneur Dr. Fernando Tamez. Vyrao is Tresalis’ first acquisition, according to the report.
Tresalis Starts Its Brand Portfolio
The deal gives Tresalis its first operating brand and puts Vyrao at the beginning of the platform’s effort to acquire and grow consumer health, wellness and beauty businesses. The transaction is more than a change of ownership for Vyrao: it connects the brand to a new platform whose stated focus is science- and efficacy-led products.
For Vyrao, retaining Sewell’s creative and strategic leadership offers continuity through the ownership change. Her continuing equity stake, alongside minority holdings for existing investors, also means the founder and early backers remain financially involved. The report does not establish how Tresalis intends to finance growth or what changes, if any, customers and retail partners should expect.
The deal reflects a broader business question: whether a new owner can scale a distinct fragrance identity while preserving the features that helped establish it. Tamez described Vyrao as having international potential, but that is the platform’s assessment, not a confirmed forecast of sales, expansion or market performance.
As an affiliate, we earn on qualifying purchases.
Vyrao’s Ownership and Brand Positioning
Vyrao was founded by Yasmin Sewell as a wellbeing-focused fragrance brand. Its products include perfume and home fragrance, and the company describes its approach as linking scent with mood and energy. The report characterizes the brand as neuroscience-led; it does not provide research findings or evidence that would independently verify product effects.
Reports of a possible sale first emerged in summer 2026, according to the source article. The acquisition now establishes Tresalis as the majority owner, while Sewell and existing investors remain minority shareholders. The move also gives Tresalis an initial brand around which it can build its stated acquisition platform.
In a statement, Tamez said Tresalis was created with ATHOS to identify brands with authenticity, differentiated intellectual property and international potential. These are the platform’s stated investment criteria; the report does not describe other completed acquisitions or identify a timetable for additional deals.
““I created Vyrao with the sole purpose of elevating our mood and energy – the brand was always about our well-being with fragrance as the first medium.””
— Yasmin Sewell, Vyrao founder and Chief Brand Officer
As an affiliate, we earn on qualifying purchases.
Deal Terms and Growth Plans
The financial terms have not been reported, including the purchase price and the exact size of Tresalis’ majority stake. The source also does not state when the transaction closed or provide details about any changes to Vyrao’s operations, product range, staffing, distribution or leadership beyond Sewell’s appointment.
Tresalis’ future acquisition plans remain unspecified. The platform says it aims to acquire and grow brands, but no timetable, target list or funding details are given. Tamez’s reference to global scaling is an expression of the company’s ambition; no markets, targets or investment commitments were disclosed. The report also offers no independent evidence about the scientific basis of Vyrao’s wellbeing positioning.
As an affiliate, we earn on qualifying purchases.
Sewell Leads Vyrao’s Next Phase
Sewell is expected to continue directing Vyrao’s creative and strategic work in her new Chief Brand Officer role, while Tresalis assumes majority ownership. The source does not announce an immediate product launch, expansion plan or operational change, so the next concrete developments for the brand have not been specified.
Readers and business partners can look for further company announcements on Vyrao’s plans under Tresalis, including any market expansion, product investment or additional appointments. Tresalis may also disclose future acquisitions as it develops its platform, but no next transaction or timetable has been announced.
aromatherapy mood boosting candles
As an affiliate, we earn on qualifying purchases.
As an affiliate, we earn on qualifying purchases.
Key Questions
Who acquired Vyrao?
Tresalis, a newly established health and beauty platform, acquired majority ownership of the fragrance brand. Vyrao is described as Tresalis’ first acquisition.
Will Yasmin Sewell leave Vyrao?
No. Sewell will remain with the company as founder, Chief Brand Officer and shareholder, continuing to lead its creative and strategic direction.
Will Vyrao’s existing investors remain involved?
Yes. Sewell and existing investors, including Elevate Beauty and Manzanita Capital, will retain minority equity interests, according to the report.
Were the sale price or Tresalis’ plans disclosed?
No financial terms were disclosed, and the report gives no detailed growth plan, expansion timetable or operational changes for Vyrao.
What is Tresalis?
Tresalis is an owner-operated platform set up to acquire and grow consumer health, wellness and beauty brands. Its founding team is anchored by ATHOS and entrepreneur Dr. Fernando Tamez.
Source: rss
Columbus Day / Indigenous Peoples' Day Picks
long weekend sales
As an affiliate, we earn on qualifying purchases.
