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Mintel says GLP-1 use is contributing to a “new beauty universe” in which consumers build systems around broader goals, rather than relying on individual products or brands. Its 2027 predictions identify four aims: looking well for longer, feeling well, staying protected and feeling confident. The source provides a short extract, not detailed evidence or forecasts about the scale of GLP-1’s effect.
Mintel says GLP-1 use is helping shape a more consumer-led beauty market, with future growth coming from systems designed around wellbeing and confidence rather than products focused only on the face. The consumer insights firm set out the view in its Global Predictions 2027 report, which describes an emerging “new beauty universe” and identifies four consumer goals: looking well for longer, feeling well, staying protected and feeling confident.
In the report summary, Mintel predicts that the next wave of beauty growth will come from connected systems built around consumers’ goals. Products, services and data may be brought together to support those aims, with results acting as the force that holds the system together, according to a statement quoted in the source material. The extract does not detail specific products or services included in those systems.
The four goals span more than conventional appearance-led categories. “Look Well for Longer” and “Feel Confident” relate to how consumers want to look and feel, while “Feel Well” and “Stay Protected” point to broader wellbeing and protection needs. Mintel’s account suggests that beauty brands may need to think across those goals, rather than treating skincare, cosmetics and other personal care areas as separate purchasing decisions.
GLP-1 medicines are part of the trend Mintel identifies, but the available report excerpt does not explain how use of the drugs affects individual beauty routines or quantify their contribution to market growth. The source article describes the material as a small extract from a subscriber-only article, so the underlying report’s full reasoning and supporting data are not included.
Beauty Moves Beyond Single Products
Mintel’s prediction matters to beauty businesses because it frames growth as a change in how consumers organize choices, not simply a shift toward one new product category. If people select products, services and data around wider personal goals, brands may face pressure to connect their offerings to those goals and show how they fit into a consumer’s routine.
The report also signals that the industry’s traditional category boundaries may become less useful to consumers. A person seeking to feel well, stay protected or feel confident may not think in terms of a single beauty aisle. For companies, that could affect product development, marketing and partnerships. Those are implications of Mintel’s framing, however, rather than confirmed outcomes: the source provides a prediction, not evidence that every brand or consumer is already changing behaviour.
For readers, the distinction is relevant because GLP-1 has entered the conversation about beauty’s future, but the extract does not establish that the medicines directly cause particular cosmetic needs or purchasing patterns. It presents their increased use as one influence within a wider movement toward goal-based systems.
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Mintel’s Four Consumer Goals
Mintel’s Global Predictions 2027 report sets out a view of beauty and personal care several years ahead. The excerpt says the firm expects the next growth wave to be shaped by behaviour driven by goals and the systems consumers build to pursue them. It contrasts this with an earlier model in which brands occupied the centre of the relationship and consumers moved around them.
Mintel described that change with the phrase “the consumer is the sun”: products, services and data, in its account, orbit around consumers and are held close or released according to results. The source does not provide a timeline for when this shift is expected to take hold, a market-size estimate, or a detailed comparison with past consumer behaviour.
The source article attributes the discussion to Mintel’s 2027 predictions and notes that its fuller coverage is available to subscribers. The extract supports reporting on the firm’s stated themes, but not on the full evidence behind the forecast.
““The consumer is the sun”.”
— Mintel, in a statement quoted by Cosmetics Business
Evidence Behind the Forecast
The available source is a short extract and does not include the full report, its research methods, sample details or supporting data. It is therefore not possible from this material to assess how widespread GLP-1 use is among beauty consumers, how strongly it affects purchases, or which product categories may see the largest effects.
Mintel’s language is predictive: it says systems and GLP-1 use will help define beauty’s future. The excerpt does not name specific medicines, provide prescribing or usage figures, or establish a direct causal link between GLP-1 use and changes in beauty needs. It also does not say which brands are adapting, or whether consumers themselves describe their routines in the terms Mintel uses.
Full Report Details Await
The next step for readers seeking more detail is access to Mintel’s full Global Predictions 2027 report or the complete Cosmetics Business article. The source extract gives no schedule for additional findings or named company responses, so no specific product launches or market milestones can be confirmed from the material provided.
Further reporting would need to establish what evidence Mintel used, how it defines the systems consumers may build, and what role GLP-1 use plays relative to other influences. Until those details are available, the report is best read as a forecast of changing consumer priorities, not as proof that the beauty industry has already reorganized around GLP-1.
Key Questions
What does Mintel say is changing in beauty?
Mintel predicts that future growth will come from consumer-led systems organized around goals such as wellbeing, protection and confidence, rather than from products focused only on the face.
How does GLP-1 feature in the prediction?
Mintel identifies increased GLP-1 use as one influence on the emerging beauty landscape. The available extract does not quantify its effects or explain a direct link to specific beauty products.
Which consumer goals does the report name?
The four goals listed are “Look Well for Longer,” “Feel Well,” “Stay Protected” and “Feel Confident.”
Does the source prove that beauty buying habits have changed?
No. The material describes Mintel’s forecast, but it does not include the full research, methods or data needed to establish the scale of any change.
Source: cosmeticsbusiness.com
