TL;DR
Get beauty and skincare favorites delivered free with Prime
- Fast, free delivery on millions of items
- Prime Video, Amazon Music and more included
- Member-only deals all year
Sephora and Marks & Spencer have announced a partnership to launch Sephora at M&S online and in selected UK stores from spring 2027. The partners aim to build around 100 physical locations over time; the product range and opening schedule have not yet been detailed.
Sephora and Marks & Spencer have announced a partnership to launch Sephora at M&S in selected UK stores and on M&S’s website from spring 2027. The partners plan to build the physical presence to around 100 sites over time, giving Sephora a route to reach more UK shoppers through M&S’s retail network.
The new beauty destination is set to carry a curated mix of established beauty favourites, emerging brands and selected exclusive products. Planned categories include skin care, make-up, fragrance, hair care and body care. Sephora says specialist beauty teams will support shoppers in stores, while M&S’s website will have a broader online range.
M&S says online orders will be available for home delivery and click and collect at its stores nationwide. The companies have not yet named the first participating locations or provided a timetable for opening additional sites. They said the full product line-up, including new-to-M&S brands and Sephora exclusives, will be announced closer to launch.
Sephora described the deal as a strategic partnership intended to accelerate its UK growth. M&S said it forms part of its transformation of its fashion, home and beauty business. Both companies present the arrangement as a way to combine Sephora’s beauty expertise and brand relationships with M&S’s stores, website and established retail presence.
A Wider Route Into UK Beauty
The arrangement gives Sephora a new way to reach customers beyond its own website, app, large-format stores and boutique concepts. A presence inside selected M&S stores could make its beauty offer available in more communities, though the extent of that reach will depend on which stores take part and how quickly the network grows.
For M&S, the partnership brings a specialist beauty offer into a category the retailer says can help attract new shoppers and encourage existing customers to visit more often. The companies have not published forecasts for sales, customer numbers or investment, so the commercial impact remains to be seen. The offer will also sit alongside M&S’s own-label beauty ranges, which the retailer says it will continue to invest in.
Top picks for "sephora partner launch"
As an affiliate, we earn on qualifying purchases.
Sephora’s UK Retail Expansion
Sephora is owned by LVMH and has been developing several ways to serve UK customers, including digital and app services, large-format stores it calls “Temples of Beauty” and curated boutiques. Catherine Spindler, Sephora’s president of Europe and the Middle East, said the M&S partnership would complement those existing formats and create a more diversified model for growth.
The companies describe the new destination as an extension of Sephora’s UK strategy and a next step in M&S’s fashion, home and beauty transformation. The launch is still several months away, and the partners have released broad plans rather than store-by-store or product-level details.
““Our partnership with M&S is the next evolution of this strategy, introducing a retail model that complements our existing formats and allows us to build on the strength of the Sephora brand in the UK.””
— Catherine Spindler, president of Europe and the Middle East at Sephora
Store and Range Details Pending
The partners have not identified which M&S stores will host the first locations, how many will open at launch, or how long it will take to reach around 100 sites. The exact product line-up, participating brands and Sephora-exclusive products are also pending. The announced figure is an aim to build the network over time, not a confirmed opening count or schedule.
No financial terms, investment figures or sales targets were included in the announcement. The companies have not said how the partnership’s performance will be measured or whether its plans could change before the spring 2027 launch.
More Details Before Spring 2027
Sephora and M&S say they expect to confirm the full product line-up closer to launch, including new-to-M&S brands and selected Sephora exclusives. Further announcements are also needed to set out the first store locations and opening plans. The service is currently scheduled to begin in selected stores and on M&S’s website in spring 2027.
Key Questions
When will Sephora at M&S launch?
The partners plan to launch in spring 2027 in selected M&S stores and on the M&S website.
How many Sephora at M&S locations are planned?
The companies aim to build around 100 physical sites over time. They have not announced the opening count at launch or a timetable for reaching that figure.
What products will Sephora at M&S sell?
The planned categories are skin care, make-up, fragrance, hair care and body care, with a curated mix of established favourites, emerging brands and selected exclusives. The complete range has not been announced.
Will shoppers be able to order online?
Yes. M&S says its website will offer a broader range, with home delivery and click and collect from M&S stores nationwide.
Which M&S stores will have Sephora?
The launch is planned for selected stores, but the first locations have not yet been named. The companies say further details will follow closer to launch.
Source: rss
Fall Picks
fall essentials
As an affiliate, we earn on qualifying purchases.
