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&honey has launched six products from its Deep Moist and Melty Moist Repair collections at Ulta Beauty, online and in approximately 600 US stores. Each product is priced at $23, according to the source report.
Japanese hair care brand &honey has launched six products at Ulta Beauty, making them available through the retailer’s website and in approximately 600 US stores. The move expands the brand’s physical reach in the United States, with each product priced at $23, according to Global Cosmetics News, citing PR Newswire.
The launch includes shampoos, treatments and hair oils from the brand’s Deep Moist and Melty Moist Repair collections. The source report says all six products are available online and across about 600 Ulta Beauty locations; it does not identify individual product names or specify whether store availability differs by location.
&honey describes Deep Moist as focused on intensive hydration. Melty Moist Repair is positioned for hair described as dry, prone to frizz or difficult to manage. The brand’s proposition centers on honey as an ingredient and Japanese-inspired, moisture-focused hair care. Those descriptions reflect the brand’s positioning, not independently established product results.
The reported price is $23 per product. No total launch inventory, sales figures or promotional terms were included in the source material. The report attributes the launch information to PR Newswire.
Ulta Adds Nationwide Retail Reach
Availability at roughly 600 Ulta Beauty stores, alongside the retailer’s online channel, gives &honey access to a broad US beauty retail network. For shoppers, the launch adds six products from a Japanese hair care brand to Ulta’s assortment, with a stated price point of $23 each.
The launch also reflects the source report’s observation that US interest in Asian beauty has expanded beyond skincare and makeup into hair care. The report does not provide sales data or consumer research to measure that demand, so the scale of its effect on &honey’s US business remains unknown.
Two Moisture-Focused Collections
The Ulta launch draws from two existing &honey collections rather than describing a new line created for the retailer. Deep Moist is positioned around hydration, while Melty Moist Repair is aimed at dry and frizz-prone hair. The six-product assortment spans shampoos, treatments and oils, according to the source report.
The available source material gives limited launch detail. It identifies the retailer, approximate store count, online availability and price, but does not state the launch date, provide a full product list or describe any earlier US distribution. It also does not name a brand or retailer spokesperson.
Launch Details Still Unspecified
The report does not specify when the products first went on sale, whether all six are stocked at every participating store, or how long the assortment will remain available. It also provides no sales projections, performance data or statements from &honey or Ulta Beauty representatives.
Claims about hydration and managing dry or frizz-prone hair are presented as the collections’ intended focus. The source material does not provide independent testing or evidence establishing specific results for shoppers.
Availability and Sales to Track
Shoppers can check Ulta Beauty’s website or contact local stores for current product availability. The source material does not announce additional products, a follow-up launch date or planned changes to the assortment.
Future reporting could clarify store-by-store availability and whether &honey expands its US range or retail presence. No sales update or next milestone was identified in the report.
Key Questions
What did &honey launch at Ulta Beauty?
The launch comprises six products from the Deep Moist and Melty Moist Repair collections, including shampoos, treatments and hair oils.
Where can shoppers buy the products?
The source report says the products are available online at Ulta Beauty and in approximately 600 US stores. It does not confirm that every product is stocked at every location.
How much does each product cost?
Each product is listed at $23, according to the report.
What are the two collections positioned for?
&honey positions Deep Moist around intensive hydration and Melty Moist Repair for dry, frizz-prone or difficult-to-manage hair. These are brand descriptions, not independently verified results.
Source: rss
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