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Pinterest is introducing beauty guides that pair beauty images with instructions, salon suggestions and shoppable products. The feature launches for iOS users in the US on Oct. 8, alongside the platform’s first standalone Beauty Trend Report, produced with Sephora.
Pinterest is launching AI-powered beauty guides that turn inspiration images into practical instructions and publishing its first standalone Beauty Trend Report with Sephora. The guides become available to iOS users in the US on Oct. 8, giving users a way to find products, follow steps or explain a look to a salon professional.
The new “Get the Guide” option will appear on selected hair, makeup and nail inspiration images. Pinterest says a guide can include step-by-step instructions, suggestions for what to ask for at a salon, related inspiration to refine a look and shoppable products intended to help users recreate it. The company describes the feature as AI-powered and says it draws on its visual-understanding technology and search and trend insights.
Pinterest Chief Product and Technology Officer Matt Madrigal said the feature is meant to help people act on an image even when they do not know the words to describe the style. He said guides could help a user decide what to request at a salon, find products or recreate a look at home. These are Pinterest’s descriptions of the feature’s purpose; the source report does not provide independent performance data on how well guides achieve those aims.
The accompanying report, created with beauty retailer Sephora, identifies maximalist makeup, pink hair, frosted finishes, bob haircuts, latte-inspired nails and “farm-to-face” beauty among trends attracting interest on the platform. Pinterest reports that searches for “full beat make-up look” rose 460%, while “caramel nude nails” rose 943%. The source material does not specify the measurement period or comparison baseline for these search changes, so they should be read as platform-reported figures rather than evidence of broader market growth.
From Beauty Inspiration to Instructions
The guides connect beauty discovery with practical next steps, combining editorial-style advice and shopping links around an image. For users, that could make a saved look easier to discuss with a stylist or try at home. For brands and retailers, shoppable recommendations offer a route from visual browsing to product discovery, although Pinterest has not provided figures on expected sales or commercial impact.
The partnership with Sephora also gives the report a retail connection as Pinterest describes what its users are searching for. The trend figures may help readers understand the kinds of looks gaining attention on the platform, but they measure Pinterest search activity, not necessarily purchases, salon appointments or trends across the beauty market as a whole.
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A Platform Push Into Beauty
Pinterest says more than 85% of its users discover new beauty trends and ideas on the platform before seeing them elsewhere. That figure is a company-reported survey claim; the source report does not give details about the survey’s sample, timing or methodology. It describes the new tools as part of a wider effort to strengthen Pinterest’s beauty offering.
The report groups its findings into themes rather than presenting them as a ranking of industry-wide trends. Its “Arctic Frost” examples include frosted makeup, bleached-brow makeup, metallic lips and pastel-blue eyeshadow. For latte-inspired nails, it cites interest in caramel nude, raspberry jelly and iced latte styles. Under “farm-to-face,” it points to searches around skin foods and recipes, including bone broth, rosemary water and homemade masks or scrubs. These examples reflect search interest reported by Pinterest; they are not endorsements of the practices or evidence of health benefits.
“People come to Pinterest with a point of view, even if they do not know the words to describe it.”
— Matt Madrigal, Pinterest’s chief product and technology officer
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Launch Scope and Search Data
The confirmed initial rollout is limited to iOS users in the United States. Pinterest expects to expand to more regions over time and plans to bring the feature to additional product categories, but it has not provided dates, a rollout schedule or a list of those categories in the source material.
It is also unclear how many images will carry a “Get the Guide” option at launch, how Pinterest selects or verifies instructions and product recommendations, or whether the feature will be available on other devices. The report’s percentage changes lack a stated time window and comparison baseline in the supplied source, and Pinterest has not shared the methodology behind its claim that more than 85% of users discover beauty ideas on the platform before encountering them elsewhere.
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US iOS Rollout Begins October 8
Pinterest’s next stated milestone is the Oct. 8 US iOS launch. The company says it expects to extend availability to additional regions over time and intends to add more product categories, but has not announced dates for either step. The report also leaves open how the guides will evolve after launch and whether Pinterest will publish further trend reports with Sephora.
Readers will be able to judge the feature’s reach once Pinterest shares more about availability and users can access the guides. Until then, the company’s trend findings offer a snapshot of searches on its platform, while broader market impact remains unconfirmed.
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Key Questions
What are Pinterest beauty guides?
They are guides attached to selected beauty inspiration images, with possible instructions, salon suggestions, related ideas and shoppable products to help users pursue a look.
When and where will the feature launch?
Pinterest says the feature will be available from Oct. 8 to iOS users in the United States. The company expects to expand to other regions later but has not given a schedule.
What is in the Sephora Beauty Trend Report?
The report highlights platform search interest in themes such as maximalist makeup, frosted looks, latte-inspired nails and farm-to-face beauty. Its figures describe Pinterest searches, not sales or trends across the entire beauty market.
How should readers interpret the reported search increases?
Pinterest supplied increases for terms including “full beat make-up look” and “caramel nude nails,” but the source material does not state the measurement period or comparison baseline. The percentages should not be treated as market-wide growth figures.
Source: rss
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